Short form doula videos

This project involved collaborating with the Clinical and Marketing teams to come up with video concepts that are both educational but also feature topics that are popular across social media. It also involved managing video production with our Doulas and Lactation Consultants, who we guided in filming their own footage. Once we’d reviewed the footage to make sure it is clinically sound advice, I edited the videos in a variety of formats, both long and short form, in order to be published on social media as well as in our in-app educational content library. We also ensured that videos followed accessibility best practices by including subtitles and transcripts.

These videos helped grow Pacify’s Youtube channel from 72 subscribers on January 1, 2024 to over 28.5K subscribers by the end of December 2024. Throughout this period of time, I continuously reviewed the channel analytics to look for ways to improve reach and engagement. I made improvements including revising all video thumbnails to be more dynamic and eye-catching, uploading transcripts in addition to including subtitles in the video files, and improving video descriptions by including additional information and links. These improvements showed additional increases in views and engagement of previously published videos.