Website redesign & replatform

Web Design

Project Overview

Throughout 2024, Pacify’s business model and product have grown to address both B2B and D2C audiences. Our website needed to be redesigned to better address these two audiences as well as better represent the continuously evolving brand and enhanced product. We took this opportunity to replatform from Wordpress to Webflow to improve backend functionality.

My Contributions

Role: Designer, Project Manager
Company: Pacify Health
Teams: Creative, Product, Marketing, Client Success, Clinical, Operations
Skill sets: Creative direction, project management (Agile + Scrum), web design, leadership, collaboration, managing team members + stakeholders, reporting to stakeholders, managing timeline

Home page of Pacify website displayed on a Macbook and iPhone.

Check out the website

pacify.com

The Challenge

This project required continuous input and approval from all teams across the company, in addition to collaboration between the Creative, Product, and Marketing teams to build the website itself. In order to ensure all teams were on the same page throughout the process, we met at regular intervals for working sessions, stakeholder reviews, and leadership status updates.

Results

The new website launched February 2025. We were able to enhance both the design and content of our main landing pages in order to better represent the Pacify brand and product as it is today. We were also able to better streamline the client-facing landing pages; by creating a set of standardized landing page templates, we are now able to implement new clients faster and more efficiently. We were also able to use SEO best practices across the new website, especially in creating the new blog, which will help to drive additional organic traffic.

Want to work together?

If you like what you see and want to work together, get in touch!

juliareidart@gmail.com